The opportunity
Translate a strong fashion identity into a mobile experience that feels faster and more considered than a responsive storefront.
Fashion commerce
Baynoire
A fashion store concept where discovery, styling, and purchasing feel like one continuous experience.
Independent design and development concept. Not affiliated with Baynoire.
The direction
Bold editorial typography, high-contrast product imagery, and clear one-hand actions keep the brand expressive without slowing the purchase path.
The signature
Style Lab lets customers build complete looks, swap pieces, select both sizes, and add the outfit in one decision.
The interface
A complete mobile system.
Every screen belongs to the same visual language and purchase journey.
Continue through the studio catalogue.
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