The opportunity
Bring Dara's colourful in-store experience into a mobile journey that makes browsing and pickup feel easy.
Ice cream ordering
Dara's Ice Cream
A playful way to discover the menu, build a scoop layer by layer, and choose where to pick it up.
Independent design and development concept. Not affiliated with Dara's Ice Cream.
The direction
A bright, tactile interface pairs the brand's pink palette with clear choices for menu discovery, creation, and collection.
The signature
Ice Cream Lab lets customers choose a base, add scoops and toppings, and see their creation take shape before ordering.
The interface
A complete mobile system.
Every screen belongs to the same visual language and purchase journey.
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